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Elements and Performance Criteria

1. Research and produce a variety of rendered finishes.
   • Select suitable render materials and media to depict the image required by client.
   • Produce rendered simulations of plastic, reflections, timber, glass, fabric and stone where relevant to the project specification.
2. Produce design alternative concepts.
   • Use techniques to produce drawings that enhance a given product or retail image.
   • Produce illustrations depicting design alternatives for retail facade refurbishment.
   • Develop concept visuals for corporate trade shows and exhibitions to meet client brief.
   • Produce rendered visuals depicting a series of interior and exterior views of specified retail outlets.
3. Present concept visuals.
   • Present concept visuals in a 2-D visual portfolio.
   • Make written or verbal presentations in support of a visual portfolio where appropriate.

Required Skills

Required skills

communication and interpersonal skills to negotiate design briefs with internal managers or external clients present verbally to client through clear and direct communication share information use and interpret nonverbal communication use language and concepts appropriate to cultural differences literacy skills to prepare written presentations technical skills to analyse and interpret client specifications develop designs produce rendered illustrations

Required knowledge

current retail shop fitting and facade design industry concept visual presentation standards rendering materials and media

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the following is essential develops a D visual portfolio using a broad range of visual merchandising related illustrative techniques in response to each project specification uses written and verbal supporting presentations and reports where relevant
Context of and specific resources for assessment	Assessment must ensure access to a real or simulated retail visual merchandising work environment relevant documentation such as project specifications information on organisations visual merchandising policy information on client requirements store and corporate image products and services
Method of assessment	A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit observation of performance in the workplace case studies review of a portfolio of concept visuals client reports answers to questions about specific skills and knowledge review of portfolios of evidence and thirdparty workplace reports of onthejob performance
Guidance information for assessment	Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

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Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.
Render materials and mediamay include:	charcoal marker pens pastels and chalks watercolour.
Clientmay include:	external business customer manager within the organisation.
Project specification may include:	client feedback design brief written instructions and communication, such as: data exchange letters emails.

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